Search Engine Optimization is the process of optimizing, or making your site good for, natural search engine rankings. I use the term natural search engine rankings to simply differentiate SEO from the purchased or sponsored search engine rankings.
There are two primary ideas of search engine optimization that of On Page SEO and Off Page SEO.
On page SEO is all the search engine optimization that takes place on your webpage itself. Every thing from keywords, Meta tags, title, description, keywords, alt tags etc.
Off page SEO is all the search engine optimization you do that is not on the web page itself, the most important part of off page SEO is that of generating back links to your web site. Proper On page and Off page SEO together will definitely get you to the top.
SEO Benefits:
- Increased website traffic
- Increased leads/sales
- Wider target market-global market
- Lower marketing costs
- Dominate your competition/competitors
Search Engine Compatable Web Design
If your website was designed without SEO in mind, Infrascape can re-design your existing website source code to suit the search engine's requirements. These would include modification of source code, renaming of files and directories, as well as incorporating a HTML sitemap, etc.
Keyword Research and Analysis
is one of the most fundamental components of search engine marketing. If you want your website to rank high in the major search engines, keyword research and analysis is utmost important.
It is important the list of keywords you come up with are those keywords people are typing in the search engines. You want a list of keywords that match what people are searching for in the search engines. Most keyword research tools will provide you with data for each keyword you choose such as how many people search for that keyword each month.
Title & Meta Tags Development
META tags are a very important HTML component if you wish to achieve good search engine performance. META tags contain title, description, and keywords for the relevant web pages. Once the Meta tags are created, we upload it on the relevant web pages.
Content Optimization
Content is the king. Every search engine is giving first and most important to content. Every search engine spider always tries to store as much as new content in their database. Based on your keyword, we create small 3-4 lines of text and we ask you to add on the pages we want to optimize. |
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